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BORGWARD INSPIRES AT IAA 2017

More than 180,000 visitors were electrified by a fascinating concept car and convincing series models at the Borgward booth: the future of mobility can look so bright. Here is a review in pictures – for all those who could not be present in Frankfurt.
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THE RETURN OF AN ICON

COUPÉ-STUDY SHAPES BORGWARD DNA

An electric drive, fully digital interconnectivity and a revolutionary interior and operating concept – these are the visionary features with which the Borgward ISABELLA Concept celebrates its world premiere at the IAA 2017. The four-door coupé study, however, especially stands out with its design, demonstrating the future direction of the entire Borgward company. The goal: stylistic synergies between beauty and technology.

TO THE ISABELLA SPECIAL

WE. DRIVE. ZEITGEIST.

Open, collaborative thinking. Re-discovering mobility. A sense for the right moment.

A NEW AGE FOR BORGWARD

Electrically and sustainably mobile. Contemporary concepts for sales and service. And a design that leads the way into the future. Experience Borgward at the IAA in fast motion.

IMPRESSED: BORGWARD IN THE MEDIA

Spectacular, fascinating, futuristic – the reports of journalists and visitors to the IAA confirm: Borgward drives Zeitgeist.

Auto Motor Sport
All information about the sports coup

Report on the Borgward ISABELLA Concept at the IAA. (In german.)

Handelsblatt
Between the future and retro

Borgward shows a new Isabella as an electrified concept car. (In german.)

Autobild
Isabella wants to be touched

Borgward's bringing Isabella back – maybe. At the IAA, at least, there is a study. (In german.)

Wallstreet Journal
Autos at the Cutting Edge

Video report about Borgward at the IAA

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BORGWARD BX7 TS LIMITED EDITION

Sporty accents

Sophisticated elegance, sporty dynamics and a confident presence characterise the performance of the Borgward BX7 TS Limited Edition.

MORE ABOUT BX7 TS LIMITED EDITION

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READY FOR THE FUTURE?

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