Borgward Vision

A BRIGHT FUTURE

A PROUD HERITAGE

We want to inspire people with the products we bring to the market in the same way that old Borgward cars continue to inspire us today.

PIONEERING SPIRIT AND INNOVATION


Dr. Philip Koehn

DR. PHILIP KOEHN

CHAIRMAN AND CEO

“With the revival of Borgward, the pioneering spirit and the innovation, which characterized the company and its legendary founder Carl F.W. Borgward, are back again. It is my goal to lead Borgward into a successful future and establish it as an innovative premium brand in light of the fundamentally changing conditions within the automotive industry.”

A PROUD PAST, INSPIRING THE FUTURE


CHRISTIAN BORGWARD

PRESIDENT OF THE SUPERVISORY BOARD

“I have always much admired my grandfather’s tremendous achievements and life’s work. It was his will, courage, and energy that within 40 years created an enterprise that sold more than a million vehicles worldwide and employed more than 20,000 people.“

Christian Borgward

SHAPING THE FUTURE


Anders Warming

ANDERS WARMING

EXECUTIVE VICE PRESIDENT DESIGN

“The fascinating task of shaping the future of Borgward means both optimism but also connecting the heritage of the past with the far-reaching technology of the future and futuristic mobility offers. Especially as a designer, the pioneering spirit plays a crucial role. The brand Borgward has always been associated with great design and flair – this is why it is particularly exciting for us to be able to give shape to the next chapter of glamorous Borgward vehicles.”

WE PUT OUR CUSTOMER'S NEEDS FIRST


TOM ANLIKER

VICEPRESIDENT MARKETING, SALES & SERVICE

“Our ultimate goal is to deliver an industry-leading purchase and ownership experience through a combination of modern technology and the human touch. In short, we want to be a brand that puts its worldwide customers first.”

Tom Anliker