For a long time, automotive design only knew one approach: more technology, more functions, more of everything. The vehicles have become more and more extravagant. The result – an increase in complexity. Borgward has set out to redefine the term premium – for us, simplicity is all that matters. We focus on people, not on technology. The real and the digital world harmoniously feed into each other at Borgward. Our smart solutions enable a carefree driving experience – in an automotive with a fascinating design. With Borgward, a legend of the German automotive industry has returned.
Our innovative, purely electric drive platform ePROPULSION has caused a stir been a sensation for in the Borgward BXi7, our close-to-production near-series Concept Car: The first Borgward SUV with a purely electric drive stands for the sustainable future of the brand.
The Borgward BX7 belongs to the globally popular market of large-mid-size SUVs. It convinces with sophisticated appearance and innovative technology.
With its youthful design, the Borgward BX5 brings a breath of fresh air to the market segment of the more compact SUVs. Versatility, spacial freedom and comfort all embody classic virtues.