News

On this page you will find current news about Borgward Group AG.

Dubai International Motor Show 2018

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

First electric vehicle from Borgward wins award

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

Borgward will be Main Official Sponsor of 2017 AIBA World Championships in Hamburg

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

Red Dot Award for the Borgward BX5

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

Borgward at the Dubai Motor Show 2017

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

Borgward to Expand to the Middle East

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

World premiere of a concept car equipped with an innovative electric drive system

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

BORGWARD AT THE IAA 2017

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

EU Type Approval for the Borgward BX7

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”

BORGWARD BX5 - market launch in China

Borgward launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology. Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”