The 2016 season — A triple win for BORGWARD

Saison 2016 - Triple für BORGWARD

It all began with the Red Dot Award for the pioneering design of the Borgward BX7, continued with the Plus X Award for design, quality, ergonomics, and functionality (the world’s biggest innovation award), and has now culminated in a triple win for the 2016 automobile year. Actually, Borgward has achieved a “double hat-trick,” because the German Design Council (the German brand and design experts) has honored three vehicles from Borgward Group AG. The coveted German Design Award was presented not only to the seasoned BX7 original model but also to the compact and dynamic Borgward BX5, which celebrated its premiere in Geneva, and to the exciting PROJEKT BX6 SUV coupe concept. What’s more, the vehicles were honored in several different categories, including those for outstanding design quality, aesthetics, and innovation.


BORGWARD forms joint venture with Faurecia

Borgward Faurecia

Stuttgart/Paris – Borgward is strengthening its strategic network and has teamed up with the well-respected French automotive supplier company Faurecia to form a joint venture for the development and production of car seats and interior components. “We are proud to intensify our cooperation with Faurecia, one of the world’s most successful and innovative automotive suppliers,” said Ulrich Walker, CEO of Borgward Group AG, after signing ceremony in Paris on Tuesday.

Borgward Group AG holds 46 percent of joint venture Borgward Faurecia Auto Systems Co., Ltd. while Borgward Automotive (China) Co., Ltd. holds three percent and Faurecia 51 percent. The joint venture will initially produce the seats for the new Borgward BX5 and other models in China and later on intends to supply seats to Borgward for its vehicles to be assembled in Europe.

Borgward Paris


Borgward BX5: Premiere in China

borgward_bx5_scene_010_0010_161103-1200

Borgward will present its BORGWARD BX5 model for the Asian market at the Guangzhou International Automobile Exhibition on November 18. The concept version of the cutting-edge SUV (near-series prototype) had previously celebrated its world premiere in Geneva in the spring of this year.

The BX5 is a premium compact SUV (length: 4,490 mm, width: 1,877 mm, height: 1,675 mm) with a direct-injection four-cylinder turbocharged engine that is coupled with the intelligent and fully variable iAWD all-wheel drive system to ensure a high degree of agility. Borgward will also offer customized drive system concepts of this model for the various markets worldwide. For example, as has already been announced, the BX5 will later be launched in Europe in plug-in hybrid and all-electric drive versions.

The new multi-talent from Borgward also makes a big impression with its emotional design and state-of-the-art online infotainment system.



New Director of the Marketing Team

BORGWARD Group AG - Tomas Caetano

Tomás Caetano, Executive Director Global Brand & Marketing

Brand expert Tomás Caetano will become the Executive Director Global Brand & Marketing this month. In this position, he will assist the Borgward marketing team headed by Tom Anliker. (more…)


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