World premiere of a concept car equipped with an innovative electric drive system

The Borgward BXi7—Powered by Electricity

At this year’s Auto Shanghai (April 21–28, 2017), Borgward will present the BXi7, an SUV with all-electric drive. The near-series concept car demonstrates the impressive potential of the Borgward e-PROPULSION electric drive platform particularly clearly. The platform is suitable for both SUVs and sedans. The battery makes a big impression with its high energy density. It gives the BXi7 a range of up to 500 kilometers and can be charged to 80 percent of capacity within 30 minutes at a fast-charging station.

An electric motor at both the front and rear axles turn the SUV into an all-wheel-drive vehicle. The motors have a combined output of 200 kW / 272 hp and a maximum torque of 400 Newton meters. The vehicle accelerates from 0–100 km/h in 6.5 seconds and has a top speed of 200 km/h.

A high level of operating comfort is ensured by the e-PROPULSION smartphone app.  Among other things, this app enables drive system and interior preconditioning, the intelligent control of various charging functions, and the monitoring of the vehicle’s range, remaining charging time, and interior temperature.

With its LIGHTNING BLUE paint job, the characteristic appearance of the BORGWARD BXi7 reflects the fresh, forward-looking spirit of BORGWARD e-PROPULSION. Exclusive design features are also displayed by the roof rails with their seamless transition into the roof spoiler, the vehicle’s front and rear bumpers, the rear diffuser, and aerodynamically optimized wheels. The exterior design is rounded out by blue color applications in SKY COLOUR and the signature LED daytime running lights.

The interior is upgraded by large decorative elements in LIGHTNING BLUE, discreet trim, and the typical BORGWARD rhombus seat stitching in SKY COLOUR. This impression of sporty elegance is enhanced by the newly designed gear selector lever in the center console and the large LCD displays.

Bremen to become Borgward’s global center for electric mobility

As announced in fall 2016, Borgward Group AG is establishing its global competence center for electric mobility in Bremen. On a 140,000 square meter site along the Weser River, Borgward will build a production facility for electric and plug-in hybrid vehicles as well as a test track, a brand studio, and a delivery center. Construction will begin in early 2018, and production is scheduled to commence in 2019. The plant will have a production capacity of 50,000 vehicles per year.

BORGWARD BX5 – market launch in China

Borgward BX5

Stuttgart/Beijing – Borgward Group AG is continuing to pursue its growth strategy with the sales launch of the Borgward BX5 in China. “The new Borgward BX5 will provide crucial momentum to the growth of our brand. Our customers will be thrilled by the vehicle’s impressive level of quality, outstanding appointments, and comprehensive range of services and warranties as well as by its attractive pricing,” said Ulrich Walker, CEO of Borgward Group AG, at the sales launch in the Chinese capital of Beijing.

Featuring a length of 4.48 meters and a wheelbase of 2.68 meters, the new vehicle went on sale in today’s fastest growing SUV segment. The Borgward BX5, which comes with a fully variable torque-on-demand all-wheel drive as an option, combines the virtues of classic SUVs (e.g. great versatility and superior comfort) with an unparalleled amount of space for a vehicle of this class as well as with the brand’s typically comprehensive range of online infotainment.

The 2016 season — A triple win for BORGWARD


It all began with the Red Dot Award for the pioneering design of the Borgward BX7, continued with the Plus X Award for design, quality, ergonomics, and functionality (the world’s biggest innovation award), and has now culminated in a triple win for the 2016 automobile year. Actually, Borgward has achieved a “double hat-trick,” because the German Design Council (the German brand and design experts) has honored three vehicles from Borgward Group AG. The coveted German Design Award was presented not only to the seasoned BX7 original model but also to the compact and dynamic Borgward BX5, which celebrated its premiere in Geneva, and to the exciting PROJEKT BX6 SUV coupe concept. What’s more, the vehicles were honored in several different categories, including those for outstanding design quality, aesthetics, and innovation.

BORGWARD forms joint venture with Faurecia

Borgward Faurecia

Stuttgart/Paris – Borgward is strengthening its strategic network and has teamed up with the well-respected French automotive supplier company Faurecia to form a joint venture for the development and production of car seats and interior components. “We are proud to intensify our cooperation with Faurecia, one of the world’s most successful and innovative automotive suppliers,” said Ulrich Walker, CEO of Borgward Group AG, after signing ceremony in Paris on Tuesday.

Borgward Group AG holds 46 percent of joint venture Borgward Faurecia Auto Systems Co., Ltd. while Borgward Automotive (China) Co., Ltd. holds three percent and Faurecia 51 percent. The joint venture will initially produce the seats for the new Borgward BX5 and other models in China and later on intends to supply seats to Borgward for its vehicles to be assembled in Europe.

Borgward Paris

Borgward BX5: Premiere in China


Borgward will present its BORGWARD BX5 model for the Asian market at the Guangzhou International Automobile Exhibition on November 18. The concept version of the cutting-edge SUV (near-series prototype) had previously celebrated its world premiere in Geneva in the spring of this year.

The BX5 is a premium compact SUV (length: 4,490 mm, width: 1,877 mm, height: 1,675 mm) with a direct-injection four-cylinder turbocharged engine that is coupled with the intelligent and fully variable iAWD all-wheel drive system to ensure a high degree of agility. Borgward will also offer customized drive system concepts of this model for the various markets worldwide. For example, as has already been announced, the BX5 will later be launched in Europe in plug-in hybrid and all-electric drive versions.

The new multi-talent from Borgward also makes a big impression with its emotional design and state-of-the-art online infotainment system.

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