A COMPELLING HISTORY – A DRAMATIC NEW STORY
In its heyday, it employed 23,000 people. More than one million vehicles rolled off its production lines. Now, after more than half a century, one of the most revered names in the German car industry, BORGWARD, is reborn.
‘Perhaps through the influence of my grandfather‘s history and my father‘s example, we believe that, given the will to succeed, you can achieve anything. You have to set a target and pursue it with all your heart, and if you have a dream, as we do, you will fight for it. Everything is then possible,’ Christian Borgward says, as he prepares to share his 21st century vision for this most visionary of car companies.
When BORGWARD ceased trading back in the summer of 1961, it marked the end of an era of distinguished engineering and design creativity. Between 1919 and 1961 Carl F. W. Borgward emerged from his modest background to create a corporate empire to rival some of the biggest names in the business. In fact, during the 1950s, BORGWARD was the third largest automotive manufacturer in Germany, and pioneer of the affordable “premium” saloon paradigm.
But the Group’s line-up also encompassed small and medium-sized cars, as well as light and heavy duty commercial vehicles. Amongst the company’s biggest successes were the Hansa 1500, the P 100, and the prestigious Isabella – a true brand hero whose coupé sibling ranked among the most desirable cars of the period, and remains highly sought-after by the cognoscenti today.
It’s an unprecedented event in automotive history, and represents the culmination of more than a decade’s worth of groundwork by the industrial Executive Karlheinz L. Knöss and Christian Borgward, grandson of the legendary company founder Carl Friedrich Wilhelm Borgward. The goal has now been reached. In March 2015, BORGWARD is attending the Geneva Motor Show, its first appearance at the celebrated automotive salon since 1960. BORGWARD’s cars were regarded as inventive, vibrant, and luxurious. These are the values the company espouses now as it prepares to engage with a wildly different automotive landscape. BORGWARD is back!