Borgward Vision

A BRIGHT FUTURE

A PROUD HERITAGE

We want to inspire people with the products we bring to the market in the same way that old Borgward cars continue to inspire us today.

I'M HONORED TO LEAD THIS RESPECTED GERMAN BRAND INTO THE FUTURE


Ulrich Walker

ULRICH WALKER

CHAIRMAN AND CEO

“Borgward is a legendary global brand which has set industrial milestones and created brilliant stories in history. I am confident that Borgward will win back its place in the international automotive industry. We will work hard to satisfy our customers with aesthetic designs, the highest quality as well as innovative and sustainable technology.“

A PROUD PAST, INSPIRING THE FUTURE


CHRISTIAN BORGWARD

PRESIDENT OF THE SUPERVISORY BOARD

“I have always much admired my grandfather’s tremendous achievements and life’s work. It was his will, courage, and energy that within 40 years created an enterprise that sold more than a million vehicles worldwide and employed more than 20,000 people.“

Christian Borgward

SHAPING THE FUTURE


Anders Warming

ANDERS WARMING

CHIEF DESIGN OFFICER, MEMBER OF THE BOARD

“The fascinating task of shaping the future of Borgward means both optimism but also connecting the heritage of the past with the far-reaching technology of the future and futuristic mobility offers. Especially as a designer, the pioneering spirit plays a crucial role. The brand Borgward has always been associated with great design and flair – this is why it is particularly exciting for us to be able to give shape to the next chapter of glamorous Borgward vehicles.”

WE PUT OUR CUSTOMER'S NEEDS FIRST


TOM ANLIKER

VICEPRESIDENT MARKETING, SALES & SERVICE

“Our ultimate goal is to deliver an industry-leading purchase and ownership experience through a combination of modern technology and the human touch. In short, we want to be a brand that puts its worldwide customers first.”

Tom Anliker