Borgward BX7

A COMPELLING NEW STORY

A FASCINATING HISTORY

In its heyday, Borgward employed more than 23,000 people and more than one million vehicles rolled off its production lines. Now, a legend in the German car industry is back, after more than half a century.

INNOVATION AND PRECISION - BACK THEN AND TODAY


Committed to its legacy is why Borgward still stands for precision, progress and outstanding quality as a German car brand. The most modern know-how has been added to this, thanks to an international team of experts and intensive interaction with customers from all over the world.The German brand Borgward is setting standards again.

Precision is the attribute that best describes the Borgward spirit. Borgward cars impress their owners – just as much today as back then. They fill their owners with just as much pride as more than 50 years ago as they give them the feeling of not just driving a beautiful, dynamic and functional car but also a unique car.

Concept Car and BX5

THE LEGENDARY BRAND LOGO REINTERPRETED


Borgward Logo redesigned

The beginning of a new era for the traditional brand – that’s what the Borgward brand logo stands for. With its characteristic diamond shape, it is based on the world-famous Borgward trademark from the 1960s This stylish image of a diamond in elegant silver illustrates this unique brand’s premium claim as always.

BORGWARD - FROM STUTTGART ALL OVER THE WORLD


We develop concepts for our global activities from Germany at our corporate headquarter in Stuttgart. Besides opening up new sales channels, this also includes the strategy to revitalise the traditional brand. Our Borgward B-G-W strategy: the unique combination of tradition (Brand Heritage), the standard-setting art of German engineering (German Engineering) and international distribution (Worldwide Footprint).

As a result, our intelligent, superb quality vehicles will not just raise the profile of the Borgward brand in Germany and Europe but also in the growing markets in the Asian and South American regions as well as in the Middle East.

THE NEW BORGWARD PRODUCTION


Our production facility is equipped with modern and innovative Internet of Things technology and complies with the latest industry standard 4.0. We guarantee flexible production: up to 8 different models can be manufactured on one production line. Our global quality management system ensures that safety, quality and environmentally-friendly standards are met at the highest level across the board.

MORE ABOUT BORGWARD


History

HISTORY

Vision

VISION

Career

CAREER