BORGWARD BX5 – market launch in China
Stuttgart/Beijing – Borgward Group AG is continuing to pursue its growth strategy with the sales launch of the Borgward BX5 in China. “The new Borgward BX5 will provide crucial momentum to the growth of our brand. Our customers will be thrilled by the vehicle’s impressive level of quality, outstanding appointments, and comprehensive range of services and warranties as well as by its attractive pricing,” said Ulrich Walker, CEO of Borgward Group AG, at the sales launch in the Chinese capital of Beijing.
Featuring a length of 4.48 meters and a wheelbase of 2.68 meters, the new vehicle went on sale in today’s fastest growing SUV segment. The Borgward BX5, which comes with a fully variable torque-on-demand all-wheel drive as an option, combines the virtues of classic SUVs (e.g. great versatility and superior comfort) with an unparalleled amount of space for a vehicle of this class as well as with the brand’s typically comprehensive range of online infotainment.